
Heinz Beans Info
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In 1886, Heinz Baked Beans were first sold in the UK at the Fortnum & Mason department store in London.[1] After opening its first overseas office in London in 1896, the company opened its first UK factory in Peckham, south London, in 1905. This was followed by a second factory at Harlesden, north-west London in 1919. Production was started at a former munitions factory at Standish, near Wigan, in 1946. A new factory opened in Kitt Green, also near Wigan, in 1958
Between 1941 and 1948, The Ministry of Food classified Heinz Baked Beans as an "essential food" as part of its wartime rationing system
In 1967, Heinz launched an advertising campaign with the slogan "Beanz Meanz Heinz". The phrase was created by advertising executive Maurice Drake and went on to become one of the best-known advertising slogans in the United Kingdom. Drake later said the slogan was "written over two pints of beer in The Victoria pub in Mornington Crescent"
In 1998, Heinz Baked Beans was voted one of 12 top brands of the millennium in the United Kingdom
The beans were rebranded as "Heinz Baked Beanz" in the United Kingdom in 2004, then again rebranded as "Heinz Beanz" in 2008, dropping the word "Baked", as the original title was "a bit of a mouthful to pronounce", according to the company
As of 2012, the Heinz factory in Kitt Green was one of the largest food factories in Europe, and produced more than one billion cans of food every year
In 2016, Heinz's advertising campaign featuring people using empty beans cans as musical instruments was banned by the Advertising Standards Authority on safety grounds